The new XC40, Volvo’s first premium compact SUV, is now available in South Africa. With the title of 2018 European Car of the Year already under its belt, the SUV is set to create yet another stir for the Volvo brand in South Africa where the XC90, S90 and V90 Cross Country have paved the way for new-era Volvo cars.
The new Volvo XC40 brings a breath of fresh Swedish air to the premium compact SUV segment, throwing away the rulebook to create a new motoring experience where individual style meets a functional and supremely minimalistic driving environment.
A new evolution of Volvo’s latest design language has resulted in an expressive and unique exterior, while a bespoke interior inherits all of Volvo’s latest design elements, including the revered 9-inch Sensus Connect touch screen and digital instrument cluster.
New design elements like the optional contrasting black or white roof, white mirror caps and wheels, Oxide Red leather and ‘Lava’ carpets, which are made from 100% recycled materials, will allow XC40 customers to express a more individualistic style.
Functional practicality has also been a major focus on the inside of the XC40, where smart features like a removable rubbish bin, a cubby hole hook, a dedicated smartphone storage area with wireless (inductive) charging, and a multi-adaptable boot floor, transform a typically cluttered and sometimes messy car interior into a place of serenity and organised efficiency.
The Volvo XC40 launches in SA with a choice of two trim levels (the sporty R-Design and elegant Momentum), two engines (D4 diesel or T5 petrol), and all-wheel drive on all models. Top-of-the-range Inscription derivatives arrive later in 2018, as well as the T3 front-wheel drive version.
The XC40 also introduces the new Care by Volvo subscription model, whereby customers are able to subscribe to a car rather than buy it, for a fixed monthly fee which includes the likes of service, maintenance, insurance and other added value benefits. Care by Volvo is under consideration for introduction in South Africa with a planned date of mid-2019.
Says Greg Maruszewski, MD Volvo Car South Africa, “This car is perfectly suited to the South African market. It’s luxurious, capable and compact, and pricing is extremely competitive. The new Volvo XC40 is equipped with a higher level of standard specification than any of its competitors.”