Online search and e-commerce stores

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searchImagine walking into an unfamiliar store looking for something you need to find quickly and there’s no salesperson to help you find it. Or worse, there is a salesperson, but they can’t — or won’t — help you find what you need. This is the feeling your shoppers get when the search function on your ecommerce site fails or doesn’t exist. And, it’s why search is crucial for ecommerce stores. Searchers Tend to Be Buyers Casual shoppers tend to scroll around like brick and mortar “window

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