12 techs CMOs should capitalize on in 2018 – Forbes


Self driving cars

Technology is ever changing and developing, bringing something new each year. Staying on top of it can be difficult to do, but as a CMO, you can’t afford not to. Here are twelve technologies that you should be capitalizing on in 2018.

1. Automobile Innovation

The automobile innovation has changed consumer behavior and expectations. From the addition of Bluetooth to crash-avoidance technologies, the automobile industry has seen some big changes already. And now, thanks to the development of AI, we are on the verge of self-driven cars being sold to the public.

The technology behind the automobile innovation has a lot of opportunity for capitalization and should be incorporated as part of a marketing plan even if it’s just as simple as using self-driven cars wrapped in your company’s branding to drive around as mobile billboards.

Read more