The acquisition of Konga by the Zinox Group definitely raised a lot of questions about the viability of eCommerce Nigeria.
The rumoured amount for which the company was acquired seems to present a “sell it or shut down” scenario. How will this affect present eCommerce players? Will the acquisition solve any of the peculiar problems of the sector? What are the takeaways for new entrants in the eCommerce sector? And is Konga the only one paying heavily for the effect of the nation’s economic woes?