African music channels thrive on Davido, Wizkid


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In its wake came the French channel TRACE, which in turn led to TRACE Naija (slang for Nigeria) two years ago, where Nigerian music accounts for about 60 percent of its output. TRACE Africa is one of the most popular channels in French-speaking Africa and about a third of its programming is exclusively Nigerian. Omorogbe said the channels “broke the boundaries. Now Africa makes one boundary, not 53”.

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