2016, ’17 Advertising revenue dips in Nigeria

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Mediafacts, an advertising industry research publication, revealed that television advertisement expenditure for 2016 reduced by 19.2 percent to N31.5 billion from N39 billion in 2015. It stated that advertisers spent N12.6 billion on radio commercials, which was 16.56 percent lower than N15.1billion in 2015. According to the report, print advertising recorded the highest drop at N12.6 billion, a whopping 46.8 percent decline from N23.7billion in 2015.

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