What fashion designers can learn from Dapper Dan


The brilliant Dapper Dan is mainly known for creating comfortable and ample clothes from rolls of Louis Vuitton, Fendi or Gucci branded fabrics. He became a master at “Africanising” these famous names and sold his creations at low price (Senegalese tailors cut his designs at the back of the shop).

These fake pieces became all the rage, primarily because they were sold from $20, when a genuine Gucci T-shirt, cost at least $430. But beyond cost, it was also a matter of practicality, as many of his customers simply couldn’t wear Gucci stuff (such as boxer Mike Tyson).

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