Sustainability key to micro-franchising in Nigeria

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Micro-franchising is by no means unique to the sports betting industry and is usually attributed to more socially impactful businesses like Vision Spring’s eyeglass franchise in India, and Sunny Money’s provision of clean energy in Kenya. Both examples show how local business acumen combined with industry expertise can lead to better and more sustainable businesses. Leaning on the fact that the AFDB found only 15 percent of franchised SMEs fail compared to an 80 percent failure rate among independent businesses, the more Nigerian companies incorporate Micro-Franchising into their business model, the more sustainable the MSMEs economy can be. A sector like agriculture which needs rural Nigeria to move from primary processes to owning the whole supply chain is an example of where replicating sustainable business solution across the country could be more effective than waiting for local innovation.

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