How to improve home improvement solutions

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Would you ever compare looking for a home improvement contractor to the simplicity of purchasing a couple of shoes online?

Me either. In any case, a Trevose start-up is out to make it so.

ServiceWhale Inc., founded since April in the Philadelphia locale, extended to New York in November and arranges to offer services in Boston and Washington before the end of 2016.

“We’re kind of like a combination of a Priceline and Angie’s List,” said Aaron Rovner, vice president of business development and marketing for the company of 15 employees, half of whom are in Russia and Denmark.

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