How effective advertising should look like

0 Comment
SINCE it is broadly acknowledged that the main role of advertising is to actuate support, the Chivita 100 percent “JuiceBall” TV plug, appeared on TV stations in Nigeria, effortlessly strikes a chord as a radiant illustration of awesome promoting, because of its capacity to bring out the craved reaction among juice significant others.

According to Millward Brown, a leading worldwide exploration organization gaining practical experience in publicizing adequacy, “Impact alone is not sufficient; the associations generated by the advertising need to be linked to the brand. There are many ways this can be achieved, but it is of note that ads, which contain established branding devices, existing slogans or distinctive creative styles are all more likely to be impactful.”

Read the rest on The Guardian