Scent marketing is the newest way to attract customers to businesses with a physical location. It can help to keep customers coming into the store instead of buying groceries online. A study published in the International Journal of Aromatherapy by Hirsh in 1995 indicated that by spreading the smell of fresh baked bread throughout the bakery section, sales of bread rose almost fifty percent.
The concept has been used in some grocery stores for decades. Citrus in the fruit section, coffee in the dry goods aisle, and grilled steak at the meat counter invoke fond memories and encourage people to purchase more items. This is not accomplished by luck or sale pricing. This works because of science.
The Sense of Smell
Smell is processed by a different part of the brain that the other four senses. It is absorbed and delivered to the brain by the limbic system. This is the same system that produces memories, emotions, and perceptions in the brain. Smells, therefore, are closely associated to feelings and memories. Creating a warm and comforting atmosphere through scents will increase grocery store sales.
Diffusing Scents in Businesses
Spraying aerosol cans throughout the store is not healthy, practical, or cost-effective. Customers will become annoyed and leave quickly. A scent machine of the right size can introduce scents subtly. Machines that utilize patented technology can release the scent of essential or aroma oils into the air through the ventilation system.
Oils for machines are offered in a wide selection of all-natural scents. There are no artificial ingredients and no harmful chemicals. Choices include holiday scents, floral ones, spicy, luxurious, fruity, earthy, and many others. There will be no residue left on surfaces, shelving, or product packaging.
Whether the business is a small one, or a large one with more resources, the right machine and refill scents are affordable. Owners can decide to purchase the machine from the company and order refills when needed. Bundles of oils can be ordered to save money, or they can be purchased separately.
Owners with limited resources can still afford this type of marketing through an all-inclusive monthly plan. The subscription includes a machine the right size for the space and new scents each month. This is also a great way to try all available scents to decide which ones have the highest effect on sales.