IT was all about women’s affair and it was the maiden edition of Eventful’s new initiative, The Beauty Souk. The beauty fair ended up as a huge platform for interaction and collaboration between pioneer and young beauty and make up entrepreneurs in Nigeria’s beauty industry.
The Beauty Souk, which held courtesy of Diamond Bank, took place recently in Lagos.
The event featured Master Classes in cosmetics production and celebrity makeover with On-Air personality and publisher, Adesuwa Onyenokwe; award winning actresses Lala Akindoju, Kate Henshaw, Joke Silva and many others. It also had over 70 beauty and make up entrepreneurs exhibiting their products sourced from locally manufactured materials. Beauty Souk also doubled as a platform for launch of new products such as Tara Diamond Dust for Jide of ST. Ola.
Speaking on the essence of sponsoring the beauty fair, Head of Corporate Communications, Diamond Bank, Chioma Afe, described The Beauty Souk as a market place for beauty products, adding that “Diamond Bank is sponsoring the event because we have a strong belief in empowering entrepreneurs, we love supporting SMEs, we not only offer financial advisory, but also provide access to market. The Beauty Souk is a classic way of giving access to market to SMEs. Diamond bank has been able to find ways and events for activations by bringing the small businesses together and to help them locally source materials so as to showcase their products and credibility.”
“It’s also an opportunity for them to know how to get a loan and expand their businesses and also interact with the pioneers in the beauty and make up companies in the industry such as House of Tara, Sharon, etc. Beauty is a huge industry it’s over half a billion in terms of finance in Nigeria and it keeps on growing. A lot of young men and women are looking to home grown ingredients, locally sourced materials and everybody is going natural and more organic and we have to find it here”, Afe stated.
Convener of the event, Yewande Zaccheaus explained, “We’ve been organizing events for other people but recently, we decided to create our own event. In 2015 we did a food event titled the festival of flavors which was very successful, the 2016 edition also held and we are preparing for the 2017 edition.
“Following the successes of previous ones, we decided to look at the beauty industry because am a woman and because I love beauty and also because I’m a woman entrepreneur. More importantly, this is in line with the focus on made in Nigeria and so we have many indigenous brands manufacturing amazing products with locally sourced ingredients making cosmetics, hair polish and make up from scratch in Nigeria. You can see all beauty products available in Nigeria.”
Zaccheaus added, “Apart from the Souk, there are master classes here for building capacity, helping people learn about shear butter production, how to care for the skin, face, etc. The beauty industry is growing as you can see so many people in the space, we have over 70 vendors and it was because we sold out the space and couldn’t take any more. We appreciate Diamond Bank for giving these women an opportunity to showcase their products.”